9 YEARS.

Together in the heart of the city.

For nine years, we’ve been right here. In a city that never stops changing, we’ve grown along with it — through encounters, conversations, morning coffees, spontaneous evenings, great tables, and all those little moments you never plan, but somehow always remember.

Over these nine years, Downtown has become part of the city’s everyday rhythm. A place where people meet, where stories begin, and where there’s always a reason to stay just a little longer.

So this September, we’re celebrating the way we know best.

From September 8 to 13, Rajićeva becomes the place for six days of pure Downtown.

Expect films, music, conversations, books, good people, great tables, prosecco, and a few surprises along the way.

No big words.
No clichés.
No dress code. No invitation needed.

Just drop by.

Because these nine years aren’t just our story.

They’re your Downtown stories.

9 YEARS OF YOUR DOWNTOWN STORIES.

Rajićeva
September 8–13

See you in the heart of the city.

Rajićeva 2.0 loading…

Same DNA. New direction. Downtown.

Stay close.

Something new is coming…

“I TAKE CARE OF MYSELF” campaign in RAJIĆEVA

PODELI

On Saturday, November 19th, besides enjoying good shopping, we raised awareness about one of the most important women’s topics!

The “I take care of myself” campaign is aimed at raising awareness of the importance of regular gynecological examinations, including a Pap test, in order to detect cervical cancer in time. The initiator of the campaign is our famous actress and model Nina Seničar, who is joined by other well-known public figures. This year, the campaign was supported by the United Nations Agency for Gender Equality and Empowerment of Women, UN Women.

The World Health Organization declared November 17th as the International Day of Action to Fight Cervical Cancer.

On this occasion, on Saturday, November 19th, a public campaign to raise awareness about the importance of prevention was organized in the central hall of Rajićeva SC, from 11h to 15h, where you will have the opportunity to talk to Dr. Mirjana Anđelić about everything you are interested in regarding this topic.

You can see photos from the event below.