In the heart of the city


Rajićeva is the only shopping center in the heart of Belgrade – an essential destination whether you are on a tourist tour of Belgrade or live in it. The crown of the shopping area around Knez Mihajlova Street, the starting point for a tour of Kalemegdan, everyone’s forever favorite.

With an urban character, exciting and always modern, like Belgrade – Rajićeva Shopping Center is a real feature of the urban core of the capital city.

Always in action, always in the center of events.

Just like you.

At the intersection of all shopping, cultural and city walking lines: whether you went with your friends in search of “that” dress, or for a walk through Kalemegdan and the historical part of the city; whether you’re meeting with friends for a coffee without a further plan, or discovering museums and galleries – stop by Rajićeva and she will welcome you with an open heart and ready for enjoyment and fashion challenges.

See you in the heart of the city!