Rajićeva Shopping Center has introduced the highly anticipated store of the urban German brand HUGO, the streetwear line of the designer fashion brand Hugo Boss, thus becoming the go-to place for those aiming for a contemporary, youthful, and cosmopolitan style.

This line from the renowned designer brand blends urban casualness and highly-stylized elegance, creating a unique fusion of style that knows no formalities or limitations. Through pieces like crop hoodies, designer t-shirts with graphic elements, as well as modern trousers and shirts for those who lean towards a more classic style, HUGO represents the perfect brand for those who want to express their individuality.