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The opening of the exclusive HUGO store in Rajićeva!

Rajićeva Shopping Center has introduced the highly anticipated store of the urban German brand HUGO, the streetwear line of the designer fashion brand Hugo Boss, thus becoming the go-to place for those aiming for a contemporary, youthful, and cosmopolitan style.

This line from the renowned designer brand blends urban casualness and highly-stylized elegance, creating a unique fusion of style that knows no formalities or limitations. Through pieces like crop hoodies, designer t-shirts with graphic elements, as well as modern trousers and shirts for those who lean towards a more classic style, HUGO represents the perfect brand for those who want to express their individuality.


Rajićeva Winterland market is a unique concept that brought the joy and magic of favorite New Year’s stories to the city center.

The WEEKEND MARKET in New Year’s attire reminiscent of the scenes we see in the most beautiful New Year’s movies, decorated the heart of the city’s events and brought a touch of festive joy to the most famous Belgrade street.

Look at the current offers in Rajićeva



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