About us

Rajićeva Shopping Center is located in the very heart of the city and on Kneza Mihaila Street, and is an ideal destination for all those who want to enjoy the city’s central sights, cultural events, and refined shopping at the same time.

In addition to famous brands, you will be able to relax in numerous restaurants with the most beautiful views of the city and get to know Belgrade from a completely new angle.

The architectural solution of Rajićeva Shopping Center is the work of the authors Milan and Vladimir Lojanica, who won the first prize in an international competition, where only local subcontractors participated, which gives Rajićeva a special note to the Belgrade destination that you must visit.

Rajićeva Shopping Center has separate entrances from all sides: from Knez Mihailova, Kralja Petra Street, as well as from Pariska and Uzun Mirkova Streets, which makes visiting the center easily accessible for all citizens coming from different parts of the city.

Whether you want to enjoy shopping in style or escape from the crowd and relax in silence, or you are looking for a place for a good cocktail and party – you will find your corner right in Rajićeva.

Beauty is in the heart of the city, be a part of it!