IVICA I MAJICA

IVICA I MAJICA is a Serbian design brand created from the idea that clothing, gifts, and
everyday objects can carry emotion, personality, and a story. Recognizable for its original
illustrations, witty messages, and quality craftsmanship, the brand has spent years building a
community of people who use design to express themselves, bring joy to others, and celebrate
meaningful life moments.
The new store is a natural extension of that story, a carefully curated space where fashion,
illustration, gift concepts, and contemporary local design come together. From T-shirts and
hoodies to mugs, tote bags, and posters, every product is created with the intention of telling a
story and becoming something more: a memory, a message, a statement, or a gift that lasts.
Guided by the slogan Story Worth Giving, we believe that the best gifts are not necessarily the
biggest ones, but the ones that carry meaning. That is why IVICA I MAJICA is a place for
everyone seeking originality, emotion, and design with character.