GET. SET. SHOPPING!

Protekla dva meseca su prošla u znaku discipline. Svako je naučio ponešto novo, ali svi su naučili jedno – dobre stvari dođu onima koji su strpljivi. Tako je došao kraj discipline moje kartice i vreme je da je izvedem na zasluženi izlet.

Ukoliko pitate pasionirane kupoholičare, šta za njih predstavlja šoping, reći će vam da je to splet rituala, jedinstvena vrsta hedonizma prepletena uživanjem u dobroj hrani i koktelu na kraju rituala.

Nikada nisam bila neko ko uživa u online kupovini, jer sam proces kupovine je više od klika i dostave na kućni prag od strane trećeg lica. Šoping je dan kada mogu probati, birati, dvoumiti se, častiti sebe, praviti u mašti virtuelne ture moje nove haljine – pre nego što je zaista moja. Svako ko voli da oseti težinu pažljivo upakovanih kesa na svojim zglobovima, neće se zadovoljiti „kupovinom iz fotelje“. Jer umetnost šopinga se meri količinom talasa euforije, koji vas zadese svaki put kada probate nešto što je krojeno baš po vašoj meri i ukusu.

Do skora sam za dobro iskustvo kupovine morala da sačekam novi odmor i put u Italiju, Beč, Pariz, ali sada to sve postoji u centru Beograda, pa ne moram jadikovati nad neznanjem kada ću moći putovati.

Svaki dobar šoping zahteva enegričan početak, tako ja svoj započinjem u Starbucks-u u srcu grada. Kada je otvoren Starbucks u Beogradu bila sam oduševljena što mogu, kao po ugledu na svetske metropole šetati sa svojim omiljenim makijatom u jednoj ruci, dok u drugoj držim kesu novih cipela. Ako je simbol patriotizma zastava, mira golub, pravde justicija, simbol uživalaca šopinga su Starbuck kafa u jednoj, kese u drugoj ruci. A šta je u kesama?

U kesama je čitav jedan mini kosmos naših malih pobeda koje proslavljamo tako što zasluženo častimo sebe. Mala pobeda na poslu zaslužuje novu torbu, mala pobeda nad tih tri viška kilograma zaslužuje novu haljinu, ljubavni sastanak zaslužuje novi veš, nove životne odluke zaslužuju nove cipele koje sigurno koračaju ka cilju…

Dvomesečno stanje mirovanja moje kartice prekidam ulaskom u Fashion and Friends. To je ime koje najviše simbolizuje ovo iskustvo, jer spaja modu i osoblje koje već nakon prve kupovine smatram prijateljima. Ovo je pravo mesto na kome se rađaju inspiracije za casual chick kombinacije. Nešto što ću obući na poslovni sastanak i samo promenom obuće transformisati u garderobu za ljubavni sastanak u restoranu City Garden. Obožavam kada moja nova odevna kombinacija ima premijeru pred „njim“ i tako lepu i srećnu me prošeta do terase gde zajedno pravimo planove veličanstvene poput krovova našeg grada koje posmatramo, dok ispijamo bocu omiljenog vina i uživamo u bifteku Cilantro.

Svoje gastronomsko iskustvo će platiti svoj danak u teretani, ali i tamo volim da se osećam lepo i snažno. Zato pravac Beosport gde ću naći nešto udobno da prati moje pokrete i dovoljno moderno da se osećam kao model za zdrav život. Yoga, boxing ili tenis, uvek nađem opremu koja  na mojoj rang listi ide ruku pod ruku sa visokom modom. Neretko sportsku garderobu uvrstim u outfit za ručak sa drugaricama, tako da kupovinu tenis suknje smatram dobitnom kombinacijom za teren i pastu Vapiano. Jedina nedoumica u Vapianu je koju pastu naručiti, zato svaka od nas uzima drugu, kako bi u intermeezu razgovora probale ono što je na tanjiru do ili preko puta nas. Zvuči li vam ovo poznato?

U Rajićevoj pronalazim sve čari putovanja u Italiju, tako da ne patim puno za odloženim letovanjem. Posebno kada razmišljam o cipelama… Svako ko do sada nije otkrio brend No. 21, vreme je da se zaputi u butik Mia Maya i otkrije zašto je italijanski dizajn i kvalitet simbol za dobru cipelu. Ako je par cipela promenio život Pepeljugi, pouzdano mogu tvrditi da je taj par bio brenda No 21. Probajte i možete mi zahvaliti kasnije! A kada ste već tu moj je savet da ih za koktel veče u Mama Shelter-u uparite sa Max Mara Weekend, a za specijalnu priliku Elizabeta Franchi haljinom. Elizabeta Franchi haljina je prvu premijeru u mom životu imala davne maturske večeri. Nakon toga ne mogu zamisliti svoj ultimate fashionista look bez ovog brenda, bilo da je u pitanju haljina, sako, ili savršeno ukrojena suknja. Svaki komad odeće je prilika da odate kompliment svom telu, pa zašto ne bi birali samo najbolje komplimente?

Biram garderobu koja se najviše uklapa u moj životni stil, koja ne sputava moje navike I koja ističe ono što kod sebe smatram najprivlačnijim. U butku Promoda pronalazim suknje A kroja koje narodski rečeno govore 7 jezika. Na pa primer u kombinaciji sa baletankama pričaju Audrey Hepburn priču o prazniku u Rimu, sa viskom potpeticama su spremne za otvaranje galerije, u kombinaciji sa patikama su se kao Brigitte Bardot uputile u šetnju korzom Saint Tropez-a… Ali to nije sve.

Detalji su ti koji čine priču kompletnom. Pravi izbor naočara čini da se osećam kao zvezda svog života. Parfem nežnih puderstih nota biram za dan i leto, jačeg mirisa za noć i koktel večeri. Puštam da moja šoping avantura obgrli sva moja čula, dok lebdim čvrsto stežući kese u rukama sa parolom: što više to bolje! Uvek biram kvalitet I unikatnost, zato moja avantura uvek ima jednu te istu adresu- Rajićeva shopping centar.

A kada sam sigurna da sam napravila pravi izbor, užurbano zovem društvo da se nađemo na krovu grada kod Mame na koktelima. Unwrapping sa prijateljima je posebna vrsta rituala začinjena večerom, zalivena hladnim koktelima, oslikana pogledom na grad, ispraćena uzdasima pri svakom novom otvaranju kese. To je jedinstvena prezentacija novog života svakog kupljenog artikla. Mala zadovoljstva puno znače, mi smo ih zaslužili, pa u to ime živeli I do sledećeg shoppinga!

Autor: Nevena Milovanović je doktorand pravnik i zaljubljenik u istoriju, fotografiju i pričanje neispričanih priča. Inspirišu je ljudi, njihove radosti, male i velike pobede, kao i stvaralačka strast koja se krije u svakom od njih. Motiviše je sve što je novo, drugačije, nekonvencionalno, pa vas njeni tekstovi mogu razbuditi uz jutarnju kafu, nasmejati, opustiti i podsetiti da se sreća krije u svakom od nas.

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GET. SET. SHOPPING!

The past two months have been marked by discipline. Everyone has learned something new, but everyone has also learned one thing – good things come to those who are patient. That’s how the discipline of my credit card came to and end and it’s time to take it on a well-deserved trip.

If you ask passionate shopaholics what shopping means to them, they will tell you that it is a mix of rituals, a unique kind of hedonism intertwined with enjoying good food and a cocktail at the end of the ritual.

I have never been someone who enjoys online shopping, because the buying process itself is more than a click and delivery to the doorstep by a third party. Shopping is a day when I can try, choose, hesitate, spoil myself, make in the imagination of a virtual tour of my new dress – before it is really mine. Anyone who likes to feel the weight of carefully packed bags on their joints will not be satisfied with „buying from an armchair“. Because the art of shopping is measured by the amount of waves of euphoria that hit you every time you try something that is tailored exactly to your size and taste.

Until recently, for a good shopping experience, I had to wait for a new vacation and a trip to Italy, Vienna, Paris, but now it all exists in the center of Belgrade, so I don’t have to complain about not knowing when I will be able to travel.

Every good shopping requires an energetic start, so I start my own at Starbucks in the heart of the city. When Starbucks opened in Belgrade, I was thrilled to be able to walk around with my favorite macchiato in one hand, while holding a bag of new shoes in the other, following the example of the world’s metropolises. If the symbol of patriotism is the flag, peace is the dove, justice is justice, the symbol of shopping enthusiasts are Starbucks coffee in one hand, bags in the other. And what’s in the bags?

Here is a whole mini cosmos of our small victories in the bags, which we celebrate by deservingly honoring ourselves. A small victory at work deserves a new bag, a small victory over those three extra pounds deserves a new dress, a love meeting deserves new lingerie, new life decisions deserve new shoes that are surely stepping towards the goal …

I interrupt the two-month standstill of my credit card by stepping into Fashion and Friends. It is the name that most symbolizes this experience, because it combines fashion and staff that I consider friends after the first purchase. This is the right place where inspirations for casual chick combinations are born. Something I will wear to a business meeting and just by changing my shoes transform into a wardrobe for a date at the City Garden restaurant. I love when my new outfit has a premiere in front of „him“ and he walks me so beautiful and happy to the terrace where together we make magnificent plans just like the roofs of our city that we watch while drinking a bottle of our favorite wine and enjoying Cilantro steak.

I will pay my gastronomic experience in the gym, but I also like to feel nice and strong there. That is why I will go straight to Beosport, where I will find something comfortable to follow my movements and modern enough to feel like a model for a healthy life. Yoga, boxing or tennis, I always find equipment that goes hand in hand with high fashion on my ranking list. I often include sportswear in my lunch outfit with my friends, so I consider buying a tennis skirt a winning combination for the court and Vapiano pasta. The only dilemma in Vapiano is which pasta to order, so each of us takes something different, in order to try what is on the plate next to or across from us in the intermezzo of conversations. Does this sound familiar to you?

In Rajićeva, I find all the charms of traveling to Italy, so I don’t suffer much for a delayed summer vacation. Especially when I think about shoes… Anyone who hasn’t discovered the brand No. 21, it’s time to head to Mia Maya boutique and discover why Italian design and quality is a symbol for a good shoe. If a pair of shoes changed Cinderella’s life, I can confidently claim that the pair was the No. 21 brand. Try it and you can thank me later! And when you’re already there, my advice is to pair them with Max Mara Weekend for a cocktail night at Mama Shelter, and for a special occasion with an Elizabeth Franchi dress. The Elizabeth Franchi dress had its first premiere in my life long ago on a prom night. After that, I can’t imagine my ultimate fashionista look without this brand, whether it’s a dress, a jacket, or a perfectly tailored skirt. Every piece of clothing is an opportunity to compliment your body, so why not choose only the best compliments?

I choose a wardrobe that best fits my lifestyle, that does not constrain my habits and that emphasizes what I find most attractive. In the Promoda boutique, I find A-line skirt that speaks 7 languages. For example, in combination with ballet flats, Audrey Hepburn tells the story of a holiday in Rome, with high heels they are ready to open a gallery, in combination with sneakers like Brigitte Bardot they went for a walk along the promenade of Saint Tropez… But that’s not all.

The details are what make the story complete. The right choice of eyeglasses makes me feel like the star of my life. I choose a perfume of gentle powdery notes for day and summer, a stronger scent for night and a cocktail evening. I let my shopping adventure embrace all my senses as I hover tightly clutching the bags in my hands with the slogan: the more the better! I always choose quality and uniqueness, that’s why my adventure always has one and the same address – Rajićeva Shopping Center.

And when I’m sure I’ve made the right choice, I quickly call the company to meet me on the roof of town at Mama’s for cocktails. Unwrapping with friends is a special kind of ritual spiced with dinner, drenched in cold cocktails, painted with a view of the city, accompanied by sighs at each new opening of the bag. It is a unique presentation of the new life of each purchased item. Small pleasures mean a lot, we deserved them, so we lived in that name until the next shopping!

Author: Nevena Milovanović is a PhD lawyer and history, photography and storytelling lover. She founds inspiration in people, their joys, small and big victories and the creative passion that lies within each one. Her motivation is all that is new, different, unconventional, so her sentences can wake you up with your morning coffee, make you laugh, relax and remind you that happiness lies within each of us.